 > the plan
How will you publicise and promote your event?
The following list is not exhaustive and the appeal of respective elements will be influenced by available budget, lead time, target audience.
Think creatively about how to attract attention to your event. The audience profile and composition will determine your promotional strategy.
Think laterally about how to engage with the media.
For example, if your event involves providing skills to young people, try to get some coverage through the education section of the newspaper.
- press releases
- fliers
- print media
- email lists
- website
- office/shop noticeboards
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- tv adverting
- magazine calendars
- programs
- posters
- postcards
- radio advertising
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- text messaging
- internet event listing
- newspaper editorial
- tv interviews
- merchandise
- your team's networks
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When considering printed material, allow for the cost of designing, producing and distribution. Have a schedule for production and design [allow plenty of time as a rushed job will always cost more].
Have final proofreading done by someone [a] known to be good at it, and [b] who has not been involved with preparation of the copy. Check phone numbers and dates repeatedly.
Distribute flyers at other events, particularly those known to attract members of your potential audience, or seek out a ‘piggyback’ arrangement with someone who is doing a mail-out to your target audience.
Who is your target audience? Whilst you want to gain as much media coverage as possible, be selective about where you promote your event. Concentrate your efforts on those areas most relevant to your target audience.
Create a list of media contacts followed by a media release containing all essential information – who, what, where, when, why. Assemble support material including images, artist bios and background information.
Maximise publicity opportunities by responding quickly to requests from the media and having people ready to participate in interviews and photo shoots. |
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